An Amazing Race took him all around the world. An Extreme Cowboy Race now awaits Jet McCoy in Calgary.

McCoy and his brother Cord became the toast of reality television viewers this spring with their honesty, integrity, and Western courtesy during their runner-up finish on the 16th season of CBS’s The Amazing Race. Last month, they were named co-marshals of the 2010 Calgary Stampede parade, which kicks off the morning of Friday, July 9 — marking the sixth time the Stampede has saluted a working cowboy as parade marshal.

The Amazing Race is a reality television game show in which teams of two people who have some form of a preexisting personal relationship, race around the world in competition with other teams. Contestants strive to arrive first at "pit stops" at the end of each leg of the race to win prizes and to avoid coming last, which carries the possibility of elimination or a significant disadvantage in the following leg. Contestants travel to and within multiple countries in a variety of transportation modes, including planes, balloons, helicopters, trucks, bicycles, taxis, rental cars, trains, buses, boats, and by foot. The clues in each leg lead the teams to the next destination or direct them to perform a task, either together or by a single member. These challenges are related in some manner to the country or culture where they are located. Teams are progressively eliminated until three are left; at that point, the team that arrives first in the final leg is awarded a grand prize of $1 million.

The production of The Amazing Race is a challenge due to its premise being a race around the world. Among the difficult duties that producers face, scoping out locations, designing tasks, selecting teams, and planning logistics for the entire course are the most important to accomplish in pre-production. During the Race, the camera crews need to keep up with the movement of the teams and the host. And when the footage for the entire season has been filmed and edited, team members, production crew as well as the local staff who hosted or facilitated the tasks are obliged to keep the details of the race confidential and not leak out anything that hints at locations, events, or outcomes of the Race. A small exception is the television network that airs the show in a country which hosted one of the legs where they can air teasers such as "Whom among the teams will come here to (the network's home country name)?" However, in recent American seasons, CBS has released a map to show the locations that the racers would be visiting.